Product Line Owner, Precision Marketing - Senior Director
Sanofi
Cambridge, MA
2 days ago
Job Description
Join Sanofi as a Senior Director, Product Line Owner for Precision Marketing and lead the transformation of omnichannel marketing through data-driven strategies and AI tools. This pivotal role will shape how Sanofi engages customers and ensures personalized marketing at scale, making a significant impact on healthcare delivery globally.
Key Responsibilities
Define and evangelize the vision for marketing transformation
Lead the strategy and deployment of precision marketing end-to-end digital capabilities
Partner with cross-functional teams to align Precision Marketing roadmaps
Drive the selection of precision marketing solutions and manage vendor partnerships
Stay ahead of marketing trends and champion the adoption of emerging technologies
Required Qualifications
Bachelor’s degree in Marketing, Business, Technology, or related field
8+ years of experience in digital marketing, product ownership, or marketing transformation in a complex, matrixed environment
Proven track record leading marketing strategy, personalization efforts, or precision media initiatives in a global organization
Strong understanding of digital marketing tools and technologies (e.g., AI, analytics, journey orchestration, CDPs, marketing automation)
Excellent communication and stakeholder management skills
Preferred Qualifications
Experience in the pharmaceutical, healthcare, or life sciences industry
Experience managing enterprise-wide digital or marketing transformation programs
Knowledge of privacy and compliance considerations in data-driven marketing in regulated environments
Benefits & Perks
High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leaveOpportunities for career growth