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Job Description
Join Brinks Home as a Marketing Analyst, where you'll support the marketing department with data-driven insights and performance metrics. This role is critical for enhancing campaign performance and driving growth across various marketing functions in a collaborative environment.
Key Responsibilities
Own daily, weekly, and monthly dashboards for leads, CPL, ROAS, conversion rates, and retention
Monitor campaign pacing and budget alignment; flag anomalies and opportunities proactively
Build visualizations to track channel effectiveness and long-term trendlines
Support multi-touch attribution reporting and lead source tracking across channels
Collaborate with the team to define test plans (CRO, creative, lifecycle) and measure outcomes
Help build and refine lead scoring models
Track affiliate and eComm performance; identify areas to optimize cost per sale and conversion
Analyze landing page performance and contribute insights to A/B test prioritization
Partner with internal teams to monitor site behavior and conversion trends
Serve as the primary analytics liaison between Marketing, BI, and Sales Ops
Translate complex data into digestible formats
Help improve visibility and decision-making for marketing leadership
Required Qualifications
3–5 years in a marketing, business, or digital analytics role
Proficiency in Excel/Google Sheets, SQL, and data visualization tools (e.g., Tableau, Power BI)
Strong experience with Google Analytics 4, Tag Manager, and CRM/marketing automation reporting (e.g., Salesforce)
Familiarity with Infinity Call Tracking or similar platforms for tracking call conversions and source attribution
Experience with CRM and marketing automation reporting tools (e.g., Salesforce, HubSpot)
Strong understanding of performance marketing KPIs (CPL, ROAS, LTV, etc.) and test measurement
Detail-oriented with a natural curiosity to dig into data, identify patterns, and tell a story
Excellent communication skills with the ability to translate data into actionable insights for diverse stakeholders
Benefits & Perks
Medical, Dental, Vision401(k) with Employer MatchPaid Time Off & Paid HolidaysHSA/FSALife & AD&D InsuranceDisability CoverageMaternity/Parental LeaveMental & Physical Health BenefitsEmployee Resource GroupsVolunteer HoursDiscounted Equipment & MonitoringEmployee Referral Program