As the Digital Paid Media Manager at Music & Arts, you will lead the strategy and execution of digital paid media campaigns, managing a significant budget to drive customer acquisition and maximize ROI. This role emphasizes collaboration with cross-functional teams and continuous improvement through data analysis and testing.
Key Responsibilities
Develop and execute a data-driven digital paid media strategy
Manage budget allocation and optimize channel mix
Use analytics to measure performance and refine campaigns
Lead A/B testing for creatives and landing pages
Identify new opportunities and emerging platforms
Collaborate with cross-functional teams
Foster a test-and-learn culture
Required Qualifications
Bachelor's degree in Business, Marketing or equivalent experience
5+ years of experience in digital marketing, including pay-per-click management
Strong expertise in digital paid media strategy, analytics, and execution
Hands-on PPC expertise
Knowledge of AI-driven automation
Proven ability to manage large budgets
Data-driven mindset with experience in tracking and measurement
Experience analyzing complex data sets
Strong problem-solving skills
Successful track record of leading cross-functional projects
Excellent decision-making skills
Clear written and verbal communication skills
Preferred Qualifications
Experience in retail or e-commerce
Advanced proficiency in Google, Bing and Meta Ads platforms
Benefits & Perks
Medical, Dental, Vision insurance401K plus company matchMental health supportPaid sick/holiday/vacation timeEmployee discount programTuition reimbursement optionsGig leave for musicians