As the Senior Marketing Manager for BOSS Snowplow, you'll lead the development and execution of strategic marketing initiatives, enhancing brand relevance and driving demand generation. This role involves overseeing marketing communications, pricing strategies, and cross-functional collaboration, all aimed at delivering business growth in a dynamic and innovative environment.
Key Responsibilities
Lead strategic and annual marketing planning processes
Oversee brand development and management
Develop and optimize pricing strategies
Collaborate with sales for go-to-market strategies
Manage targeted marketing campaigns
Lead content creation and marketing operations
Recruit and lead a high-performing marketing team
Collaborate with cross-functional teams
Represent the BOSS Division at industry events
Required Qualifications
Bachelor's degree in Marketing, Business Administration, Communications, or related field
Minimum of 5 years of progressive marketing leadership experience
Demonstrated success in brand management and pricing strategy
Strong financial acumen and experience managing P&L
Expertise in digital marketing and CRM
Strong analytical and leadership skills
Excellent communication and project management abilities
Preferred Qualifications
Master's Degree (MBA)
Prior experience with strategies focusing on smart-connected technology
Experience with Salesforce, HubSpot, or SAP
Benefits & Perks
Competitive salaryAffordable medical/dental/vision plan401kDress for your day policyWellness resourcesGrowth opportunities including tuition reimbursement