As the Digital Paid Media Manager, you will lead the strategy and execution of digital paid media efforts, managing a significant budget to drive customer acquisition and maximize ROI. Your role will involve optimizing campaigns, enhancing performance, and collaborating with various teams to ensure the success of marketing initiatives.
Key Responsibilities
Develop and execute a data-driven digital paid media strategy
Manage budget allocation and optimize channel mix
Use analytics and testing to measure performance
Lead A/B testing for creative and ad formats
Identify new opportunities and emerging platforms
Collaborate with cross-functional teams
Foster a test-and-learn culture
Required Qualifications
Bachelor's degree in Business, Marketing or equivalent experience
5+ years of experience in digital marketing, including pay-per-click management
Advanced proficiency in Google, Bing and Meta Ads platforms
Preferred Qualifications
Experience in retail or e-commerce
Benefits & Perks
Medical, Dental, Vision insurance401K plus company matchMental health supportPaid sick/holiday/vacation timeEmployee discount programTuition reimbursement optionsGig leave for musicians