US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration
Sanofi
Cambridge, MA
7 days ago
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Job Description
As the Senior Director of Marketing for MSA Acceleration, you will lead and execute innovative marketing strategies tailored to unique regional dynamics. Collaborating closely with cross-functional teams, you'll drive impactful market development and patient engagement initiatives that resonate with local audiences, while shaping the national brand strategy.
Key Responsibilities
Develop, execute, and optimize the MSA Acceleration Program
Define Digital, Influencer & NPP strategy for each MSA
Develop market development & patient engagement strategies
Identify localization opportunities for messaging and campaigns
Lead test & learn approach in learning lab MSAs
Be the Marketing Business Partner for Acceleration MSAs
Consult on national brand strategy development
Manage relationships across Central Marketing and matrix organization
Develop and manage the MSA marketing budget
Required Qualifications
Bachelor's degree; MBA is highly valued
10+ years professional experience
7+ years in HCP or Consumer focused Marketing, Market Access, or similar
Experience in Type 1 Diabetes / Rare disease areas
Proven experience in local strategy development and analytics
High emotional intelligence and inclusive leadership style
Experience in external/customer interactions and market research
Executive communication skills
Benefits & Perks
Health and wellbeing benefitsHigh-quality healthcareWellness programs14 weeks’ gender-neutral parental leave