Join Biolife Plasma Services as a Senior Manager, Marketing Science, where you'll lead the development of innovative marketing measurement frameworks and data-driven strategies to optimize performance and drive business success.
Key Responsibilities
Develop and execute marketing measurement frameworks such as MMM and MTA
Conduct data-driven analyses and interpret large-scale datasets
Implement website tracking tags and conduct split testing
Develop and maintain automated data pipelines and visualization dashboards
Perform market research and competitive analysis
Provide data-driven recommendations for marketing strategies
Lead strategic initiatives to improve marketing data and analytics capabilities
Required Qualifications
Master’s degree in Integrated Marketing Communications, Data Analytics, Business Analytics, Statistics, Economics, or related field
7 years of related experience
Experience with Marketing Mix Modeling (MMM) and multivariate regression models
Proficiency in SQL and Python for data analysis
Experience designing analytics platforms and KPI dashboards using Tableau
Experience with Google Tag Manager and A/B testing tools
Preferred Qualifications
Experience with market research and competitive analysis
Ability to collaborate with cross-functional teams
Experience in optimizing omnichannel media investments
Benefits & Perks
Medical, dental, vision insurance401(k) plan with company matchShort-term and long-term disability coverageBasic life insuranceTuition reimbursement programPaid volunteer time offCompany holidaysWell-being benefitsUp to 80 hours of sick time per yearUp to 120 hours of paid vacation for new hires