Wholesale Marketing Manager

West Hollywood, California, United States

THE ALLSAINTS TEAM

At AllSaints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we\\\'d love to talk to you.

We\\\'re a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

THE ROLE

Reporting to the Director of PR Marketing & Communications, the Wholesale Marketing Manager will be responsible to support, protect and coordinate our Brand image with Wholesale, Franchise, License and E-Commerce partners. Help drive sales and profit by leveraging our Brand’s rich history and identity and sharing current season creative campaigns for use by our partners.

WHAT WILL I BE DONG?

• You will own and develop the annual wholesale marketing calendar, planning brand and promotional activity throughout the year
• Manage the seasonal coop budget across all partners, allocating funds to ensure sell out of key product initiatives while maximizing brand visibility
• Track all confirmed IOs in partnership with finance team to ensure chargebacks are processed
• Perform imagery audits each season (per partner) to extract buy-relevant assets for marketing usage
• Organize/distribute seasonal assets to external partners via internal/external platforms
• Brief internal partners with all seasonal wholesale, licensing and third-party content and strategic needs
• Hindsight monthly and seasonal campaign performance, measuring and analyzing KPI’s and action learnings to maximize future effectiveness
• Work with commercial wholesale teams to identify key strategic opportunities ahead of and in-season
• Mirror campaigns/events/popup concepts from mainline locations into Wholesale/Concession markets (where applicable) to ensure global brand alignment
• You will lead in the development of AllSaints wholesale trade plans from idea to execution and analysis. Managing the development of imaginative and innovative ideas to be activated across all wholesale customer touch points
• Serve as the liaison between departments ensuring deadlines and actions are adhered to by key stakeholders in buying and merchandising, design and styling
• In partnership with the marketing, content, digital and creative teams, you will manage and execute seasonal marketing plans
• Maintain weekly comms plan to align channels activity and share with Wholesale department
• Be the brand guardian, monitoring all activity to ensure the AllSaints brand profile is in line with the agreed objectives across all partners
• Take review of brand marketing activity, reporting insight to key senior & team stakeholders
• Be the point of contact between product and trade teams to ensure hero products and trade messages are considered within the seasonal marketing plan
• Responsible for the timely collation and sharing of all seasonal and annual marketing plans and assets to regional marketing teams and wider business stakeholders
• Brief and develop in seasonal and promotional POS assets
• Develop smart and effective multi-channel marketing activations
• Support, communicate and track marketing research and insights as appropriate
• Report key performance metrics via Google Analytics and platform data, to make data-driven actions and deliver post-campaign analysis using both the media reports and Google Analytics

WHAT SKILLS DO I NEED?

• Work cross-functionally in having strong communication/influencing skills to work with the different teams and seniority, and to drive alignment across the functions in support of the strategy.
• A proven track record in planning and managing budgets to target
• The ability to multitask to manage multiple projects, with the ability to analyse the
• A strong sense of brand aesthetic, a natural understanding of premium brands, a creative thinker, with a fashion sensibility and excellent taste levels.

Education and Experience:

• Strong copy-writing skills
• Experience and ability to work within a creative, medium-sized organisation and leading a team to deliver success, and will be able to work alone with high level direction
• Experience in wholesale marketing and apparel experience - ideally with Nordstrom and Bloomingdale’s
• Experience in ensuring that marketing campaigns are executed commercially & flawlessly, partnering with third parties

Pay Range in West Hollywood, California for this position is currently $85,000.00 - $95,000.00

ABOUT THE LOCATION

Our North America region is made up of 71 retail locations across the U.S. and Canada, with our flagship store in New York City. We are primarily based out of our Los Angeles studios, bringing our brand’s iconic aesthetic to West Hollywood, CA.

WHAT WE STAND FOR

The Customer is the Boss We work as one proud team to get the best for our customers

One Team We are joined up and encourage others to share their ideas

We Do What We Say We Will We know our goals, and we work with clear outcomes in mind

We Are Responsible We are self aware, understand the impact we have on others and are positive about the future

BENEFITS

Health and Wellbeing Benefits

AllSaints offers employees regularly working a minimum of 30 hours per week comprehensive Health & Wellbeing Benefits. Eligible employees may also choose to enroll family members, including a legal spouse/ registered domestic partner.

Health & Wellbeing Benefits Plan include:

· Medical, Dental, Vision, and

· Flexible Spending Accounts (FSA) & Dependent Care Accounts

· Commuter & Parking Saving Accounts

· 401(k) Enrollment - Traditional 401(k)/Roth 401(k) with matching

· Paid Time Off & Sick Leave

· Enhance Paid Parental Benefits

· Voluntary Additional Life & Disability Coverage for Spouse and Child(ren)

· Basic Life and Disability

· Short/Long-Term Disability

· Employee Assistance Programs

· Personal Clothing Discount

. A mix of office work and working from home is available to team members who have positions that allow for them to work flexibly.

Note: Availability of the benefits are based on location & employment type and may have certain eligibility requirements. AllSaints reserves the right to amend or withdraw these benefits at any time.

#WeAreAllSaints

Our aim is to develop truly diverse teams and create an environment where everyone feels respected, valued and able to give of their best whilst contributing to the success of our brand.

We recognise the importance and strength of diversity and commit to providing equal opportunities to everyone in our employment and recruitment processes. We safeguard against any form of discrimination irrespective of gender, gender reassignment, marital status, race, ethnic origin, nationality, disability, sexual orientation, religion, gender identity, gender expression, transgender status or age.

Even if you feel you don’t tick all the boxes, we’d still very much like to hear from you. We want you to know that finding people who have a passion for our brand and are open to learning is incredibly important to us.

If you need any support or adjustments during your application, please get in touch with us and we are happy to help.

#LI-Hybrid