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Digital Marketing Specialist -GoFi

DriveTime

Tempe, AZ
2 days ago

Job Description

Join GoFi as a Digital Marketing Specialist, where you'll enhance brand presence through innovative email and digital strategies. Collaborate cross-functionally to create effective dealer communication assets and drive a world-class dealer experience.

Key Responsibilities

  • Develop and implement email marketing strategies
  • Craft compelling content and design user-friendly email templates
  • Analyze campaign performance to optimize results
  • Manage dealer marketing campaigns and measure effectiveness
  • Monitor and manage GoFi's net promoter score
  • Serve as liaison between GoFi sales and vendor support for promotional merchandise

Required Qualifications

  • 1-3 years of previous marketing experience
  • Excellent verbal and written communication skills
  • Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office
  • Ability to quickly learn new computer applications as required

Preferred Qualifications

  • College degree
  • Experience with UX design tools: Figma
  • Email platform campaign management experience
  • Indirect auto experience

Benefits & Perks

Hybrid work approach with on-site expectation of a minimum of three days a weekMedical, dental, and vision insurance coverage401(K)Company paid life insurance policyShort and long-term disability coverageTuition reimbursementWellness programIn-house gymPaid time off including wellness days and holidays