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Job Description
As a Senior Manager of Data Science in Marketing at CarMax, you'll lead innovative data-driven strategies to enhance marketing programs. You'll work collaboratively to optimize investments and foster a culture of data science excellence within the organization.
Key Responsibilities
Develop vision and strategy to integrate Data Science into marketing
Deliver model suite to optimize marketing investments
Develop customized Media Mix Model for budget allocation
Model site visitor value to improve targeting
Communicate with all levels to influence adoption of data solutions
Develop team and promote best practices
Lead initiatives aligned with Data Science vision
Required Qualifications
Advanced Degree (Masters/Ph.D.) in quantitative discipline
Strong analytical curiosity and passion for advanced modeling techniques
4+ years of experience in Python and large-scale data analysis
Experience with data mining, machine learning, and statistical modeling tools
Knowledge of Data Lake, cloud computing, relational databases, SQL
Proven track record of providing actionable insights
Ability to communicate complex technical subjects clearly