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Job Description
Join Grifols as a Senior Manager, Field Marketing to lead initiatives that enhance donor engagement and optimize experiences in our plasma donation centers. Utilize your strategic thinking and analytical skills to drive impactful marketing campaigns while collaborating with local teams to improve healthcare services.
Key Responsibilities
Oversee all aspects of in-center activations and event logistics
Align activation strategies with center-specific needs
Track center’s performance and oversee marketing impact
Visit donation centers to assess local needs and gather insights
Develop initiatives aligned with local insights
Work closely with center managers to tailor marketing efforts
Ensure brand consistency across marketing materials
Support in-center marketing activities
Provide hands-on execution of local strategies
Manage relationships with local businesses
Travel 50% of the time with a minimum of 4-8 center visits per month
Oversee a team of 9 employees
Conduct regular 1:1 meetings with team members
Required Qualifications
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
Typically 8 years of previous experience in field marketing, event management, or local activations
Preferred Qualifications
Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
Advanced degrees or certifications in relevant areas
Professional experience in the pharmaceutical or related industry
Experience in engaging and managing third-party providers