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Digital Marketing Specialist -GoFi

DriveTime

Tempe, AZ
2 days ago

Job Description

Join DriveTime as a Digital Marketing Specialist for GoFi, where you'll enhance brand presence and create impactful dealer communications. Collaborate cross-functionally, innovate in a fast-paced environment, and leverage your marketing expertise to drive results.

Key Responsibilities

  • Develop and implement email marketing strategies
  • Craft compelling content and design user-friendly email templates
  • Analyze campaign performance to optimize results
  • Build GoFi's brand presence by collaborating with internal departments
  • Design creative assets for dealer communications
  • Manage and measure dealer marketing campaigns
  • Monitor GoFi's net promoter score

Required Qualifications

  • Excellent verbal and written communication skills
  • 1-3 years of previous marketing experience
  • Proficient computer skills with working knowledge of internet and standard business applications

Preferred Qualifications

  • College degree preferred
  • Experience with UX design tools: Figma preferred
  • Email platform campaign management experience preferred
  • Indirect auto experience

Benefits & Perks

Hybrid work approach with minimum three days on-siteMedical, dental, and vision insurance401(K) and company-paid life insuranceShort and long-term disability coverageTuition reimbursementWellness program with incentivesIn-house gymPaid time off including wellness days and vacation