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Digital Marketing Specialist -GoFi

DriveTime

Tempe, AZ
2 days ago

Job Description

Join GoFi as a Digital Marketing Specialist, where you'll enhance brand presence and create impactful dealer communications. Collaborate cross-functionally to develop marketing strategies, manage campaigns, and ensure a world-class dealer experience in a fast-paced, innovative environment.

Key Responsibilities

  • Develop and implement email marketing strategies
  • Craft compelling content and design user-friendly email templates
  • Design creative assets for dealer communications
  • Manage and measure dealer marketing campaigns
  • Monitor and manage GoFi's net promoter score
  • Serve as liaison between GoFi sales and vendor support

Required Qualifications

  • 1-3 years of previous marketing experience
  • Excellent verbal and written communication skills
  • Experience with UX design tools: Figma preferred
  • Proficient computer skills with working knowledge of internet and standard business applications such as Microsoft Office

Preferred Qualifications

  • College degree preferred
  • Email platform campaign management experience
  • Indirect auto experience

Benefits & Perks

Hybrid work approachMedical, dental, and vision insurance401(K) and company paid life insuranceShort and long-term disability coverageTuition reimbursementWellness programIn-house gymPaid time off including wellness days and vacation time