As a Digital Paid Media Manager at Music & Arts, you will lead the strategy and execution of digital paid media, driving customer acquisition and maximizing ROI. With a focus on analytics and performance optimization, you'll manage a significant budget to ensure profitable growth.
Key Responsibilities
Develop and execute data-driven digital paid media strategy
Manage budget allocation and optimize channel mix
Use analytics to measure performance and refine campaigns
Lead A/B testing for ads and landing pages
Identify new opportunities and enhance performance
Collaborate with cross-functional teams
Foster a test-and-learn culture
Required Qualifications
Bachelor's degree in Business, Marketing or equivalent experience
5+ years of experience in digital marketing, including pay-per-click management
Advanced proficiency in Google, Bing, and Meta Ads platforms
Preferred Qualifications
Experience in retail or e-commerce
Benefits & Perks
Medical, Dental, Vision insurance401K with company matchMental health supportPaid sick/holiday/vacation timeEmployee discount programTuition reimbursement optionsGig leave for musicians