Associate Director, Non-Personal Promotion (NPP) & Digital Marketing
Sanofi
Cambridge, MA
27 days ago
Job Description
Join Sanofi Oncology as an Associate Director to lead innovative digital marketing strategies that enhance healthcare provider engagement. You will oversee the creation of impactful digital content and ensure alignment with organizational goals while driving continuous improvements in digital outreach.
Key Responsibilities
Create and implement a robust non-personal promotion strategy focused on digital engagement for HCPs
Ensure alignment with overall brand objectives
Lead the development of digital content for HCPs
Design dynamic content for various digital channels
Oversee the development and management of HCP-facing digital platforms
Drive continuous updates and optimizations to digital platforms
Collaborate with marketing leads on digital initiatives
Identify and manage digital pilot initiatives
Coordinate with omnichannel teams
Leverage data and analytics to optimize digital channels
Act as a liaison with omnichannel teams
Research innovation in digital channels
Required Qualifications
Bachelor’s degree
Marketing experience
Exceptional communication and analytical skills
Proven success in customer-centric marketing strategy development and cross-functional leadership
Preferred Qualifications
Advanced degree in business or life sciences
Oncology experience
Benefits & Perks
Wide range of health and wellbeing benefitsHigh-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leave