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Director, Growth Marketing

Brinks Home

Copan, OK
5 days ago

Job Description

Brinks Home is seeking a dynamic Director of Growth Marketing to lead DTC customer acquisition and optimize digital performance. The ideal candidate will drive results across various channels while fostering a culture of innovation and collaboration.

Key Responsibilities

  • Own DTC acquisition strategy across multiple channels
  • Lead execution across performance channels, ensuring KPIs are achieved
  • Manage digital budget pacing and channel allocations
  • Guide testing roadmap for digital campaigns and landing pages
  • Build and scale affiliate programs
  • Launch and optimize eCommerce strategies
  • Use insights to refine targeting, messaging, and conversion paths
  • Manage and mentor the Growth team
  • Partner with cross-functional teams to ensure integrated growth efforts

Required Qualifications

  • 7–10 years of experience in growth, performance, or digital marketing roles with budget and channel ownership
  • Expertise in paid media (search/social), affiliate marketing platforms, SEO fundamentals, and CRO
  • Experience launching and/or scaling eCommerce or lead generation strategies in a subscription-based or RMR business
  • Familiarity with marketing attribution platforms, lead scoring, and marketing automation
  • Strong analytical skills with a track record of optimizing paid programs based on data-driven insights
  • Proven leadership and vendor management experience
  • Highly collaborative and action-oriented with strong communication and prioritization abilities

Benefits & Perks

Medical, Dental, Vision401(k) with Employer MatchPaid Time Off & Paid HolidaysHSA/FSALife & AD&D InsuranceDisability CoverageMaternity/Parental LeaveMental & Physical Health BenefitsEmployee Resource GroupsVolunteer HoursDiscounted Equipment & MonitoringEmployee Referral Program