Associate Director, Strategic Account and Patient Marketing
Sanofi
Cambridge, MA
1 day ago
$130k - $160k
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Job Description
Join Sanofi as an Associate Director of Strategic Account and Patient Marketing, where you'll lead the marketing strategy for Cablivi, an innovative treatment for aTTP. This role offers a unique opportunity to make a significant impact in the healthcare industry while collaborating with talented teams.
Key Responsibilities
Lead the planning and execution of HCPs, Accounts and DTC marketing initiatives
Develop and manage promotional materials, campaigns, and content tailored to stakeholders
Collaborate with cross-functional teams to ensure compliant and effective execution
Support the development of the annual brand plan, including positioning and tactical planning
Monitor brand performance and market dynamics to identify opportunities and risks
Manage agency partners and internal resources to deliver high-quality campaigns
Explore and implement Generative AI tools for content creation and personalization
Required Qualifications
3–5 years of experience in pharmaceutical marketing, brand management, or product management
Strong Brand marketing skills
Proven experience in both HCP and DTC marketing within a regulated industry
Strong project management and organizational skills
Ability to synthesize insights and data to inform strategic decisions
Strong analytical skills with experience in data interpretation, KPIs, ROI analysis, and budget optimization
Preferred Qualifications
Familiarity with platforms such as Office, Veeva PromoMats, IQVIA, Adobe, or Salesforce
Exposure to digital marketing or omnichannel campaigns
Strong communication and collaboration skills
Ability to thrive in a dynamic, results-oriented environment with evolving priorities
Benefits & Perks
High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leaveOpportunities for career growth and development