As the Digital Paid Media Manager at Music & Arts, you will lead the strategy and execution of digital paid media campaigns, manage a significant budget, and drive customer acquisition while maximizing ROI. Your role will involve analytics, A/B testing, and collaborating with teams to align paid media with business objectives.
Key Responsibilities
Develop and execute a data-driven digital paid media strategy
Manage budget allocation and optimize channel mix
Use analytics and testing to measure and refine campaigns
Lead A/B testing for creative and landing pages
Identify new opportunities to enhance performance
Collaborate with cross-functional teams
Foster a test-and-learn culture
Required Qualifications
Bachelor's degree in Business, Marketing or equivalent experience
5+ years of experience in digital marketing, including pay-per-click management
Advanced proficiency in Google, Bing and Meta Ads platforms
Preferred Qualifications
Experience in retail or e-commerce
Benefits & Perks
Medical, Dental, Vision insurance401K plus company matchMental health supportPaid sick/holiday/vacation timeEmployee discount programTuition reimbursement optionsGig leave for musicians