Sanofi is seeking a Director of HCP Marketing for Gastroenterology to lead strategic marketing initiatives for Dupixent. This role demands strong expertise in specialty care and marketing, driving innovative campaigns and coordinating cross-functional teams to enhance patient care.
Key Responsibilities
Lead execution of US strategic business direction for EoE HCP Promotion
Strategic planning and implementation of marketing campaigns
Manage performance updates and coordinate performance review meetings
Implement targeting, segmentation, and Omni-channel strategies
Oversee national HCP marketing programs
Drive innovative marketing platforms and leverage digital technology
Interface with medical, regulatory, and legal teams
Manage advertising agency partners and vendors
Support the management of the Dupixent EoE HCP marketing budget
Act as a sponsor for inclusion and diversity in business
Required Qualifications
Bachelor’s degree
8-10+ years of relevant healthcare or pharmaceutical industry experience
Experience in product/brand management and/or strategic marketing
Commercial and business acumen
Relationship management and conflict resolution skills
Ability to influence across all levels of the organization
Data driven decision-maker
Preferred Qualifications
Global experience and/or prior international assignment
Benefits & Perks
Wide range of health and wellbeing benefitsHigh-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leave