JOB SUMMARY
This position is responsible for the overall direction of sales and marketing. Develop a strategy for establishing sales targets that align with overall company goals and objectives. Manage direct sales team and intercompany (site-facing) sales team to meet sales and profit plans of Greco. Coach, guide, counsel sales team members to meet their individual sales and profit plans.
RESPONSIBILITIES
Identify geographic territory for the street sales force, operating company (site) assignments for business development team members, and/or large multiunit customers for director/manager of program sales
Establish sales personnel hiring profiles.
Recruit and oversee the training of new salespeople.
Oversee and set sales targets for sales territories to maximize sales revenues and support overall business needs.
Form and manage effective programs to compensate, coach, appraise and train sales personnel.
Create an overall sales strategy for the company.
Interact with the sales team and visiting customers
Manage and coordinate communication activities between outside sales, inside sales and customers.
Coordinate sales promotions with Greco merchandisers and sales to effectively manage inventory.
Collaborate with site sales and merchandising teams to develop promotions and appropriate product mix
Monitor direct reports’ congestion management progress (CMP) via sales analysis and performance reports.
Identify and react to shortfalls concerning sales, gross profit and margin management.
Coach, guide, council company goals.
Oversee business development and management of multi-unit contracts.
Direct and control of credits and returns and accounts receivables.
QUALIFICATIONS
Education
Bachelor's degree in business, marketing or related studies.
2- 4-year degree in business or culinary preferred.
Experience
7 years with extensive experience in sales, merchandising, management including at least 5 years leading others.
Professional Skills
Analytical thinker and results-driven.
Excellent communication, and leadership skills.
Problem resolution expertise.
DECISION-MAKING AUTHORITY
Most important decisions made fully independently:
Customer contracts and pricing deviations.
Managing daily aspects of the sales team, authorizing credits/returns, working with transportation with delivery issues to diffuse unhappy customers.
How to motivate and generate excitement with the sales team.
Most important decisions made with review and approval of other individuals or supervisors (include the reviews/approvals required):
Overall sales strategy, with guidance from the president.
New hires.
Sales goals, reviews, recruiting, write-ups and terminations.
ORGANIZATIONAL REPORTING
Supervisor Title
President
Position Reporting to this Role
Sales manager(s)
Director of business development
Director/manager, program sales
Customer service manager or function