Senior Manager, Growth Marketing

Join us at the #1 coffee shop in the Food category! We’re not resting on our laurels; we have ambitious plans to transform our direct-to-consumer experiences, form strong relationships with our consumers, and differentiate and build our subscription business—all of which are critical to driving growth for the Keurig brand.

We are seeking an experienced and results-oriented senior leader for our in-house Direct-To-Consumer Performance Marketing team. In this role, you will be responsible for overseeing and executing our paid search, shopping, affiliate, paid social, TikTok Shop (including TikTok Shop affiliates and ads), partnerships, and search engine optimization programs with the goal of driving increased visibility, traffic, and conversions for Keurig.com, Commercial.Keurig.com, and the Keurig app. This position reports to the Sr. Director, Direct to Consumer Growth & Marketing.

You will work closely with cross-functional teams to analyze performance metrics, identify growth opportunities, and implement best practices to optimize marketing efforts. This role will actively test value propositions and tap into new consumer segments to build our subscriber base. The ideal candidate will balance strategy with deep practical expertise in execution to effectively mentor and inspire our in-house marketers. You will love working on our DTC team if you crave a fast-paced environment that shifts with our consumers, get excited by new large-scale projects and experimentation, and enjoy getting into the nitty-gritty of performance optimization.

Key Responsibilities:

• Develop and implement a comprehensive growth marketing strategy that drives customer acquisition, engagement, and retention across multiple channels and platforms.
• Manage a marketing budget with a clear understanding of profit outcomes, allocating resources to achieve KPIs and business objectives. Oversee forecasting and alignment with business partners.
• Manage and optimize the performance of paid media campaigns, including SEM, shopping, social, TikTok Shop and TikTok Shop affiliates and ads, and affiliate marketing; direct the actions of an in-house team to drive growth across Keurig.com and Commercial.Keurig.com.
• Analyze and report on key performance metrics, providing actionable insights and recommendations to improve marketing performance.
• Partner with the Performance Measurement team and CRM team to harness consumer journey insights post-acquisition—such as co-purchase trends, subscription migration, and lifetime value—to optimize campaigns and enhance targeting strategies.
• Own input into the SEO product roadmap and drive the creation of content that enhances Keurig’s presence in AI Overviews, ensuring strong visibility in emerging search experiences.
• Perform ongoing keyword research, competitive analysis, and search landscape monitoring to identify growth opportunities and inform search marketing decisions in tandem with organic listings and paid search ads.
• Leverage data analytics to identify target segments, refine customer personas, and optimize marketing efforts for maximum ROI while staying ahead of industry trends, best practices, and emerging technologies.
• Understanding of creative requirements for multimedia channels with extensive creative briefing and testing acumen, especially for paid social and Google ad units such as Smart Shopping, YouTube, and Performance Max.
• Hands-on experience managing and optimizing paid search and shopping campaigns on Google Ads and Bing Ads.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Bachelor’s degree in marketing, business, or a related field.
• Minimum 7 years of experience in paid search, SEO, and growth marketing with a focus on customer acquisition.
• Proven track record of developing and executing successful growth marketing strategies in a B2C & B2B eCommerce environment.
• Strong analytics skills with the ability to derive insights from complex data sets and drive data-driven decision-making.
• Experience partnering with analytics, CRM, and measurement teams to drive marketing effectiveness and long-term consumer engagement.
• Fore-casted for and managed large marketing budgets across multiple channels, showcasing fluid budget management and a focus on profit outcomes.
• Proficiency in web analytics, SEO tools, and product feed management (e.g., Google Analytics, Brightedge, or Feedonomics).
• Deep knowledge of Google Ads, Bing Ads, Meta Ads, TikTok Shop, Search Ads 360, and affiliate platforms such as Rakuten or Impact.
• Excellent project management, organizational, and communication skills.
• Strong leadership skills, with a track record for building and managing high-performing teams.

#LIHybrid

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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