Join Brinks Home as the Director of Growth Marketing and lead strategies to accelerate customer acquisition and digital performance. You'll collaborate cross-functionally to drive innovation and achieve key growth metrics in a dynamic environment.
Key Responsibilities
Own DTC acquisition strategy across paid search, paid social, affiliate marketing, SEO, and CRO
Lead agency and internal team execution across performance channels, ensuring KPIs are achieved
Manage digital budget pacing and channel allocations to drive efficiency and growth
Guide testing roadmap for digital campaigns and landing pages; promote a data-informed growth culture
Build and scale affiliate programs from the ground up, in partnership with the internal team and external agency
Launch and optimize eCommerce strategies to expand self-service acquisition
Establish benchmarks and performance targets for emerging channels
Use insights to refine targeting, messaging, and conversion paths
Monitor KPIs weekly/monthly and translate insights into clear next steps
Drive continuous optimization in media efficiency, channel mix, and creative performance
Manage and mentor the Growth team, supporting day-to-day campaign execution
Partner closely with other teams to ensure integrated growth efforts
Required Qualifications
7–10 years of experience in growth, performance, or digital marketing roles with budget and channel ownership
Expertise in paid media (search/social), affiliate marketing platforms (e.g., Impact), SEO fundamentals, and CRO
Experience launching and/or scaling eCommerce or lead generation strategies in a subscription-based or RMR business
Familiarity with marketing attribution platforms, lead scoring, and marketing automation (e.g., Salesforce, GA4, Iterable)
Strong analytical skills with a track record of optimizing paid programs based on data-driven insights
Proven leadership and vendor management experience; able to manage agency relationships and internal teams
Highly collaborative and action-oriented with strong communication and prioritization abilities
Benefits & Perks
Medical, Dental, Vision401(k) with Employer MatchPaid Time Off & Paid HolidaysHSA/FSALife & AD&D InsuranceDisability CoverageMaternity/Parental LeaveMental & Physical Health BenefitsEmployee Resource GroupsVolunteer HoursDiscounted Equipment & MonitoringEmployee Referral Program