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Senior Product Manager, Peer to Peer Marketing

Sanofi

Cambridge, MA
25 days ago

Job Description

Join Sanofi as a Senior Product Manager in Peer to Peer Marketing, where you'll enhance oncology provider engagement and drive impactful KOL interactions. Play a vital role in transforming cancer care through innovative marketing strategies and collaboration with medical teams.

Key Responsibilities

  • Develop and execute strategic engagement plans for KOLs in oncology
  • Act as the main liaison with Thought Leader Liaison teams
  • Support consistent and effective field engagement with KOLs
  • Identify and develop target lists for potential KOLs
  • Manage and maintain KOL relationships
  • Oversee execution of peer-to-peer initiatives for Sarclisa
  • Lead the development of assets for KOLs
  • Collaborate with internal teams to produce content for KOLs
  • Facilitate KOL participation in events
  • Track the effectiveness of KOL and peer-to-peer programs
  • Leverage performance metrics to improve KOL interactions
  • Design initiatives for peer-to-peer interactions
  • Partner with medical team to develop scientific content
  • Provide logistical and strategic support for oncology-related events

Required Qualifications

  • Bachelor’s degree required
  • Marketing experience required
  • Exceptional communication and analytical skills
  • Proven success in customer-centric marketing strategy development

Preferred Qualifications

  • Advanced degree in business or life sciences preferred
  • Oncology experience preferred

Benefits & Perks

High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leaveOpportunities for career growth and promotion