Head of Memberships

Audience Development Team, Social Media Team Regular, Full Time, Exempt The Tulsa Local News Initiative is seeking a director of audience development to launch an ambitious new local newsroom serving Tulsa. The audience development director will be responsible for growing, cultivating and measuring audiences and membership. They’ll partner with newsroom leadership in designing audience-centric product, technology, and data strategies that implement search, social and on-platform engagement and conversion best practices, while exploring new, innovative ways to increase the reach, engagement, and impact of local journalism. This is a unique opportunity to join the founding team of a new newsroom that is at the forefront of rebuilding local news in communities across the country. The successful candidate will play a critical role in shaping news products that better serve the public, while achieving sustainability and independence with strong support from local audiences. The Tulsa Local News Initiative is a yet-to-be named startup nonprofit organization that has raised nearly $14 million so far in service of a vision to give everyone in Tulsa the local news they need. The newsroom will produce high-quality accountability journalism while working directly with residents to produce and distribute community reporting, employing an innovative model for local journalism that is directly responsive to local information needs. In addition to a team of editors and beat reporters, the Tulsa newsroom will have best-in-class community engagement expertise, multimedia production, dedicated capacity for service journalism and research, and Tulsa Documenters. track, target, and grow loyal reader segments Uses audience data, in consultation with audience consultants, to drive to understanding and strategy adjustments Makes recommendations on actions to take that further the newsroom’s goal of serving target audiences posts stories to social platforms on a timely and strategic basis Ensures proper execution of SEO workflows for the newsroom, including training, documentation, and support Monitors search trends and local happenings to help inform coverage, making use of the organization’s social networks and tools such as Google Search Console Provide coaching to staff about best practices on digital/social platforms Seeks out and manages potential third-party channels for growth, such as Apple News, Flipboard, Pocket, etc. Develops and executes strategies (targeted campaigns, consistent stewardship) to grow membership in partnership with BlueLena At least two years of full-time experience in a digital newsroom A proven ability to work in partnership with journalists Experience managing professional social accounts, and ideally established brands News and information for a strong, vibrant Tulsa. #