As a Digital Marketing Specialist for GoFi, you'll enhance brand presence through innovative email marketing strategies and creative asset design. Collaborating across departments, you'll ensure effective dealer communication and optimize marketing campaigns for success.
Key Responsibilities
Develop and implement email marketing strategies
Craft compelling content and design user-friendly email templates
Analyze campaign performance to optimize results
Design creative assets for dealer communications and website pages
Ensure effective management and measurement of dealer marketing campaigns
Monitor GoFi's net promoter score
Liaison between GoFi sales and vendor support for promotional merchandise
Required Qualifications
1-3 years of previous marketing experience
Excellent verbal and written communication skills
Proficient computer skills with working knowledge of internet and standard business applications
Ability to quickly learn new computer applications
Preferred Qualifications
College degree preferred
Experience with UX design tools: Figma
Email platform campaign management experience
Indirect auto experience
Benefits & Perks
Hybrid work approachMedical, dental, and vision insurance401(K) planCompany paid life insurance policyShort and long-term disability coverageTuition reimbursementWellness programIn-house gymPaid time off including wellness days and holidays