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Digital Marketing Specialist -GoFi

DriveTime

1720 W Rio Salado Pkwy Tempe, AZ 85281
2 days ago

Job Description

As a Digital Marketing Specialist for GoFi, you'll enhance brand presence through innovative email marketing strategies and creative asset design. Collaborating across departments, you'll ensure effective dealer communication and optimize marketing campaigns for success.

Key Responsibilities

  • Develop and implement email marketing strategies
  • Craft compelling content and design user-friendly email templates
  • Analyze campaign performance to optimize results
  • Design creative assets for dealer communications and website pages
  • Ensure effective management and measurement of dealer marketing campaigns
  • Monitor GoFi's net promoter score
  • Liaison between GoFi sales and vendor support for promotional merchandise

Required Qualifications

  • 1-3 years of previous marketing experience
  • Excellent verbal and written communication skills
  • Proficient computer skills with working knowledge of internet and standard business applications
  • Ability to quickly learn new computer applications

Preferred Qualifications

  • College degree preferred
  • Experience with UX design tools: Figma
  • Email platform campaign management experience
  • Indirect auto experience

Benefits & Perks

Hybrid work approachMedical, dental, and vision insurance401(K) planCompany paid life insurance policyShort and long-term disability coverageTuition reimbursementWellness programIn-house gymPaid time off including wellness days and holidays