Join Biolife Plasma Services as a Senior Manager, Marketing Science, where you'll lead the development of marketing measurement frameworks and data-driven strategies that optimize media spend and enhance brand performance.
Key Responsibilities
Develop and execute marketing measurement frameworks
Conduct data-driven analyses and interpret large-scale datasets
Implement website tracking tags and conduct A/B testing
Develop and maintain automated data pipelines and visualization dashboards
Perform market research and competitive analysis
Provide data-driven recommendations for digital marketing strategies
Lead strategic initiatives to improve marketing data and analytics capabilities
Required Qualifications
Master’s degree in Integrated Marketing Communications, Data Analytics, Business Analytics, Statistics, Economics, or related field
7 years of related experience
Experience with Marketing Mix Modeling (MMM) techniques and multivariate regression models
Proficiency in SQL and Python for media spend analysis
Experience designing analytics platforms and KPI dashboards using Tableau
Experience with Google Tag Manager and A/B testing tools
Preferred Qualifications
Experience conducting market research and competitor analysis
Ability to collaborate with cross-functional teams
Benefits & Perks
Medical, dental, vision insurance401(k) plan with company matchShort-term and long-term disability coverageBasic life insuranceTuition reimbursement programPaid volunteer time offCompany holidaysWell-being benefitsUp to 80 hours of sick timeUp to 120 hours of paid vacation