Crown Equipment Corporation, a leader in material handling equipment, seeks a General Manager of Marketing Demand Generation. The ideal candidate will develop and oversee marketing strategies, manage lead generation, and ensure alignment with global marketing objectives, driving revenue and customer engagement.
Key Responsibilities
Develop and execute comprehensive marketing strategies for the retail network
Evaluate market analytics and provide recommendations for lead generation
Manage retail marketing strategy execution to meet growth targets
Lead communication with leadership to align goals and objectives
Support and oversee global retail marketing team
Monitor brand consistency across all markets
Develop relationships with global marketing team for alignment
Analyze marketing campaign effectiveness and report measurable results
Lead discussions on standard campaign reporting requirements
Build and develop the Retail Marketing Team
Required Qualifications
Bachelor’s degree in marketing, communications or related field
At least 8 years of related experience
Non-degree considered with 12+ years of related experience and a high school diploma or GED
Preferred Qualifications
Experience in marketing, product management, communications, or public relations
Strong leadership skills and history of demonstrated successes
Excellent communicator with ability to influence across all functional areas
Excellent oral and written communication skills
Benefits & Perks
Health/Dental/Vision/Prescription Drug PlanFlexible Benefits Plan401K Retirement Savings PlanLife and Disability BenefitsPaid Parental LeavePaid HolidaysPaid VacationTuition Reimbursement