Description
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Our Client is on a mission to empower the world to be financially strong. Our marketing team plays a vital role in advancing this mission by generating awareness, building interest, and driving demand—ultimately resulting in successful customer experiences and revenue growth.
Position Overview
We are looking for a results-driven Field Marketing Manager to join our dynamic team. In this role, you will be responsible for planning and executing regional and account-based marketing programs that generate qualified leads, accelerate pipeline, and enhance brand visibility. You will work closely with the Sales team and cross-functional partners to drive targeted, high-impact programs across key geographies.
Key Responsibilities
- Plan and execute regional marketing campaigns and events including roadshows, roundtables, executive dinners, field advertising, and partner activations.
- Collaborate with Sales to identify key accounts and regions for campaign alignment and pipeline acceleration.
- Develop strategies to target key personas within high-priority segments to drive engagement and conversion.
- Create compelling, localized experiences that promote positive brand perception and drive measurable business outcomes.
- Manage and track campaign budgets, vendors, and logistics to ensure ROI and efficiency.
- Measure and report on the effectiveness of field programs, optimizing based on data and feedback.
Key Metrics for Success
- Qualified Sales Pipeline : Contribution to marketing-sourced opportunities that meet criteria for budget, authority, need, timeline, and solution alignment.
- Sales Accepted Leads (SALs) : Leads generated through field activities that meet sales qualification criteria and are accepted by the sales team.
- Positive Brand Association : Increased perception of MX as a preferred provider among target accounts.
- CAC Efficiency : Return on marketing investment as measured by pipeline and sales growth relative to spend.
Required Qualifications
- 3+ years of experience in B2B field marketing or demand generation roles (additional experience required for senior-level roles).
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- Proven ability to plan, execute, and optimize regional marketing campaigns with measurable impact.
- Strong collaboration skills with a track record of partnering effectively with Sales, Product Marketing, and external vendors.
- Experience managing budgets and using data to inform strategy.
- Familiarity with tools such as Salesforce, HubSpot or Marketo, Asana, Splash, and analytics platforms.
Preferred Qualifications
- Experience working in a high-growth SaaS or technology company.
- Knowledge of financial services or fintech industries.
- Experience with account-based marketing (ABM) or field advertising strategies.
- Comfort with event technology platforms and lead capture processes.
Tools & Support
You’ll have access to:
- Strategic support from Marketing Leadership.
- Sales teams for regional collaboration and feedback.
- Product Marketing for content and messaging development.
- Marketing Ops for campaign tracking and attribution.
- Tools including Salesforce, HubSpot/Marketo, 6sense, and event platforms.
Work Environment and Culture
At Rise, we value collaboration, innovation, and purpose-driven work. We are committed to creating an inclusive and supportive environment where employees thrive and make a measurable difference in the world of financial wellness.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing and Sales Industries
Marketing Services and Financial Services
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