Join Brinks Home as the Director of Growth Marketing, where you'll lead strategic initiatives to boost customer acquisition and digital performance. This role combines data-driven insights with hands-on leadership to drive growth across various channels in a dynamic environment.
Key Responsibilities
Own DTC acquisition strategy across paid search, paid social, affiliate marketing, SEO, and CRO
Lead agency and internal team execution across performance channels, ensuring KPIs are achieved
Manage digital budget pacing and channel allocations to drive efficiency and growth
Guide testing roadmap for digital campaigns and landing pages
Build and scale affiliate programs in partnership with teams and agencies
Launch and optimize eCommerce strategies to expand self-service acquisition
Use insights to refine targeting, messaging, and conversion paths
Monitor KPIs and translate insights into actionable steps
Manage and mentor the Growth team while collaborating with other teams
Required Qualifications
7–10 years of experience in growth, performance, or digital marketing roles with budget and channel ownership
Expertise in paid media (search/social), affiliate marketing platforms, SEO fundamentals, and CRO
Experience launching and/or scaling eCommerce or lead generation strategies in a subscription-based or RMR business
Familiarity with marketing attribution platforms, lead scoring, and marketing automation
Strong analytical skills with a track record of optimizing paid programs based on data-driven insights
Proven leadership and vendor management experience
Highly collaborative and action-oriented with strong communication and prioritization abilities
Benefits & Perks
Medical, Dental, Vision401(k) with Employer MatchPaid Time Off & Paid HolidaysHSA/FSALife & AD&D InsuranceDisability CoverageMaternity/Parental LeaveMental & Physical Health BenefitsEmployee Resource GroupsVolunteer HoursDiscounted Equipment & MonitoringEmployee Referral Program