US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration
Sanofi
Morristown, SD
1 month ago
Job Description
Join Sanofi as a Senior Director of Marketing, where you will lead the MSA Acceleration Marketing strategy, ensuring alignment with national brand goals while adapting to local market dynamics. You will collaborate with cross-functional teams to drive impactful marketing initiatives and optimize patient engagement strategies across various MSAs.
Key Responsibilities
Develop and execute the MSA Acceleration Program
Define Digital, Influencer & NPP strategy for each MSA
Develop market development & patient engagement strategies
Tailor messaging and campaigns for local MSA audiences
Lead test & learn approach in learning lab MSAs
Act as a Marketing Business Partner for Acceleration MSAs
Support national brand strategy development
Manage relationships across Central Marketing and matrix organization
Develop and manage MSA marketing budget
Required Qualifications
Bachelor's degree
10+ years professional experience
7+ years in HCP or Consumer focused Marketing, Market Access or similar
Experience in Type 1 Diabetes / Rare disease areas
Proven local strategy development and engagement plan experience
High emotional intelligence and leadership skills
Experience in market research and complex project management
Executive communication skills
Preferred Qualifications
MBA is highly valued
Benefits & Perks
High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leaveOpportunities for career growthThoughtful rewards package