Senior Product Marketing Manager (Remote in US)

Description

Senior Product Marketing Manager (Remote in US)1 week ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. Youll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development.

If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.

Summary

Gainwell is seeking an experienced Senior Product Marketing Manager to drive the go-to-market strategy, positioning, and messaging for our public health and Medicaid solutions. This role will be instrumental in ensuring that our solutions are effectively communicated to state agencies and public sector decision-makers. The Senior Product Marketing Manager will work closely with the product management and Field Marketing/ABM team to develop product narratives, create compelling content, and drive demand for Gainwells solutions.

Your role in our mission

Go-to-Market Leadership: Develop and execute go-to-market strategies for Gainwell healthcare and public sector solutions, ensuring clear and consistent messaging that resonates with target audiences.Solution Positioning: Craft and refine product positioning and messaging that differentiates Gainwells solutions in the market, tailored to public health and Medicaid stakeholders.Content & Collateral Development: Create and manage a wide range of marketing content, including solution briefs, white papers, case studies, and presentations that support both product-level and account-based marketing efforts.Sales Enablement: Equip sales and account teams with the tools and training needed to effectively communicate the value of Gainwells solutions, including battlecards, product presentations, and competitive analysis.Market & Competitive Research: Conduct market research to understand customer needs, market trends, and the competitive landscape, using insights to inform product strategy and marketing messaging.Cross-Functional Collaboration: Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs.Launch Management: Lead product and solution launches, coordinating with cross-functional teams to ensure successful rollout and strong market adoption.Customer Insights & Feedback: Engage with customers, prospects, and sales teams to gather feedback and insights that inform ongoing product development and marketing strategies.Performance Measurement: Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

What Were Looking For

Bachelors degree in Marketing, Business, or a related field; MBA preferred.7+ years of experience in product marketing in the healthcare industry.Proven track record of developing and executing successful go-to-market strategies for complex solutions.Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.Excellent communication and presentation skills, with the ability to influence and collaborate across teams.Strong analytical skills, with the ability to leverage market data and insights to inform product and marketing strategies.Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

What You Should Expect In This Role

This is a full-time permanent regular salaried (W-2) employee position.

Monday through Friday work schedule (40 hours per week).

Upward career advancement is possible and encouraged.Company match 401K and other benefits available within months of starting.Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment. Any exception requires manager approval prior to employee's Gainwell start date.Company provided computer for work use.This is a remote position. For remote positions employees' Broadband Internet connections, should have a minimum speed of 24MBS download and 8 MBS upload . Greater speeds will of course provide better performance.Video cameras must be used during all interviews, as well as during the initial week of orientation if hired.We are accepting applications until May 10, 2025.

The pay range for this position is $150,000 - $160,000 per year, however, the base pay offered may vary depending on geographic region, internal equity, job-related knowledge, skills, and experience among other factors. Put your passion to work at Gainwell. Youll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits , and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. Youll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

Gainwell Technologies is committed to a diverse, equitable, and inclusive workplace. We are proud to be an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We celebrate diversity and are dedicated to creating an inclusive environment for all employees.

Seniority level

Seniority levelMid-Senior levelEmployment type

Employment typeFull-timeJob function

Job functionMarketing and SalesIndustriesIT Services and IT ConsultingReferrals increase your chances of interviewing at Gainwell Technologies by 2xNew Orleans, LA $160,000 - $190,000 3 days agoShreveport, LA $160,000 - $190,000 3 days agoSenior Content and Brand Strategy ManagerSr Product Marketing Manager II - US Based RemoteSenior Content and Brand Strategy ManagerSenior Content and Brand Strategy ManagerSenior Content and Brand Strategy ManagerSenior Content and Brand Strategy Manager

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-LjbffrRemote working/work at home options are available for this role.

Job Category

Management Occupations