Sr. Manager, Marketing Analytics

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As a Senior Manager, Marketing Analytics, you’ll be joining the team at a pivotal moment, playing a key role in shaping the team’s direction and impact. Our Marketing Analytics team plays a crucial role in driving data-driven decision-making across our marketing initiatives. You’ll be responsible for leading a team of four Marketing Analysts, providing mentorship and coaching to enhance their skills and performance. In this role you will foster a culture of critical thinking and curiosity, empowering team members to explore data deeply and propose innovative solutions. You will collaborate closely with marketing leaders to leverage data in identifying areas for improvement and uncovering potential opportunities for growth. You and your team will also support channel managers and provide them with the data and insights they need to optimize the performance of their channels. And your team will help support larger initiatives and long-term planning as well. As the Analytics team matures, it will need to deliver on the following priorities. As our Marketing Analytics team’s leader, you’ll play a central role in ensuring these priorities come to life! Develop a cohesive vision for both tactical and holistic reporting; Increase confidence in reporting deliverables; Provide increased visibility into the effectiveness and ROI of Marketing efforts and spend; Add to the skills and capabilities of the current Analytics team; Position the Analytics team as strategic partners for the greater Marketing org; Empower Analysts to see and communicate the “so what?” in the data; Promote a culture of data literacy. You will: Ensure your team is able to analyze complex data sets and translate findings into actionable insights that drive marketing strategies; Coordinate with internal stakeholders such as Data Engineering, IT, and Sales Ops to ensure the accuracy and availability of the data your team uses to generate reports and analysis; Develop a close relationship with Marketing partners on the FP&A team to ensure alignment in goal setting, planning, and forecasting processes; Lead team members to take ownership of their projects by delivering not only data but also insightful analysis and actionable recommendations; Identify business challenges and opportunities through data analysis and develop innovative solutions to marketing problems; Evaluate the evolving needs of Marketing stakeholders and adapt the deliverables and cadence of your team’s work to align; Build and maintain a Marketing Analytics roadmap; Support overall data enablement and data literacy efforts across the Marketing team; Stay up to date with advancements in AI-supported data collection and analysis, and make recommendations based on industry best practices. Education: Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field (or equivalent work experience). Marketing Analytics Experience: 8+ years of experience in Marketing Analytics. Leadership Experience: 4+ years of leadership experience with the proven ability to mentor and coach team members. Analytics Mentorship: Proficiency in coaching team members to analyze complex data sets and translate findings into actionable insights. Roadmap Ownership: Experience in crafting and prioritizing initiatives for the team based on assigned objectives and strategy. Tech Stack Familiarity: Deep familiarity with data warehouse tools, Tableau, Adobe Analytics, and a strong understanding of the use cases and data structure for Marketing tools like Salesforce and Marketo. Marketing Understanding: Understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing), with previous experience developing/using Media Mix Modeling and other measurement frameworks. Collaboration: Strong cross-functional collaboration skills with experience working on multi-department goals involving overlapping strategies and plans. Project Management: Strong project management skills, with the ability to manage multiple projects and deadlines. Innovation: Creative thinking to develop inventive solutions to marketing problems. Additional desirable skills include proficiency in statistical analysis and data modeling, experience with A/B testing and other experimentation methods, experience managing analytics agencies, experience using AI-first data and reporting tools, ability to adapt to changing business needs, and familiarity with marketing spend tools such as Uptempo, Morphio, Plannuh. A Master’s degree is a plus but not required. BambooHR emphasizes leveraging AI to empower people and transform HR, encouraging a forward-thinking mindset among team members. The company culture is recognized for its quality, offering comprehensive benefits including health, life, and disability insurance, generous leave policies, 401k plans with company match, paid vacation bonus, and employee assistance programs. BambooHR is committed to inclusion and equal opportunity employment, requiring background and credit checks for employment.

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Marketing and Sales

Industries Human Resources Services

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