Join Biolife Plasma Services as a Senior Manager, Marketing Science, where you'll leverage your expertise in marketing analytics to drive strategic initiatives and optimize media spend, ultimately enhancing brand performance and consumer engagement.
Key Responsibilities
Develop and execute marketing measurement frameworks such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
Conduct data-driven analyses and interpret large-scale datasets using SQL, Python, and Tableau
Implement website tracking tags and conduct split testing (A/B testing)
Develop and maintain automated data pipelines and visualization dashboards
Perform market research and competitive analysis
Provide data-driven recommendations for social media and digital marketing strategies
Lead strategic initiatives to improve marketing data and analytics capabilities
Required Qualifications
Master’s degree in Integrated Marketing Communications, Data Analytics, Business Analytics, Statistics, Economics, or related field
7 years of related experience
Experience in developing Marketing Mix Modeling (MMM) techniques
Proficiency in SQL and Python for analyzing omni-channel media spend
Experience in designing analytics platforms and KPI dashboards using Tableau
Experience in implementing website tracking tags using Google Tag Manager
Experience in conducting A/B testing with tools such as CrazyEgg and Optimizely
Experience in conducting market research and competitor analysis
Preferred Qualifications
Experience in providing actionable insights to optimize omnichannel media investments
Experience collaborating with cross-functional teams including product, data scientists, and external consultants
Benefits & Perks
Medical, dental, and vision insurance401(k) plan with company matchShort-term and long-term disability coverageBasic life insuranceTuition reimbursement programPaid volunteer time offCompany holidaysWell-being benefitsUp to 80 hours of sick time per yearUp to 120 hours of paid vacation for new hires