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Digital Marketing Specialist -GoFi

DriveTime

Tempe, AZ
2 days ago

Job Description

Join GoFi as a Digital Marketing Specialist, where you'll enhance brand presence through innovative email marketing strategies and creative dealer communications. Collaborate across teams to deliver engaging content and ensure a world-class dealer experience in a fast-paced environment.

Key Responsibilities

  • Develop and implement email marketing strategies
  • Craft compelling content and design user-friendly email templates
  • Analyze campaign performance to optimize results
  • Build GoFi's brand presence and ensure effective dealer marketing campaigns
  • Monitor and manage GoFi's net promoter score

Required Qualifications

  • 1-3 years of previous marketing experience
  • Excellent verbal and written communication skills
  • Proficient computer skills with working knowledge of internet and standard business applications
  • Experience with UX design tools: Figma preferred

Preferred Qualifications

  • Email platform campaign management experience
  • Indirect auto experience
  • College degree

Benefits & Perks

Hybrid work approachMedical, dental, and vision insurance401(K) planCompany paid life insuranceShort and long-term disability coverageTuition reimbursementWellness programIn-house gymPaid time off including wellness days and holidays