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Job Description
Join Ciena Healthcare as a Regional Director of Business Development, where you will lead marketing strategies and revenue goals across multiple facilities. This role combines strategic oversight with the opportunity to improve care for residents in skilled nursing and assisted living services.
Key Responsibilities
Develop and update Market Analysis for facilities
Establish facility-specific annual and quarterly census targets
Oversee Marketing Action Plans (MAPs) for each facility
Analyze census trends and marketing effectiveness
Pursue regional and local managed care agreements
Assist facility staff with Ciena's Pre-Admission Process
Track facility sales calls and marketing plan adherence
Develop advertising materials and maintain web presence
Participate in management meeting preparations
Lead recruitment of Director of Marketing candidates
Establish relationships in Ciena Health Care Company markets
Required Qualifications
Bachelor's Degree
Minimum of three years of marketing leadership experience in long-term care or a related field
Strong communication skills
Strong computer skills
Frequent travel (50%) and overnight stays
Benefits & Perks
Competitive payMedical, dental, and vision insurance401K with matching fundsLife InsuranceEmployee discountsTuition ReimbursementStudent Loan Reimbursement