Join Launch Potato as a Senior Performance Marketing Manager to lead and optimize Google Ads campaigns, drive growth, and enhance profitability. Utilize your expertise to manage large budgets, collaborate across teams, and implement data-driven strategies for exceptional campaign performance.
Key Responsibilities
Drive growth and profitability of paid media portfolio
Take ownership of pacing, reporting, and performance for Google Ads campaigns
Source and manage creative assets for campaigns
Plan, launch, and optimize new campaigns
Continuously monitor campaign health and perform optimizations
Document tests and share learnings with the team
Collaborate with business leads and account managers
Utilize competitive research for growth opportunities
Serve as subject matter expert on Google Ads strategy
Required Qualifications
4+ years of hands-on experience with Google Ads campaigns
Proven ability to manage large-scale budgets
Strong analytical skills with experience in Looker, Tableau, or Excel
Ability to write compelling ad copy
Exceptional collaboration and communication skills