US Gen Meds, TID Franchise, Senior Director Marketing MSA Acceleration
Sanofi
Morristown, NJ
7 days ago
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Job Description
As the Senior Director of Marketing for MSA Acceleration, you will lead the marketing strategy development and execution for specific markets, ensuring alignment with national brand strategies while catering to unique market dynamics. This role involves collaboration across various teams and a focus on innovative strategies in healthcare marketing.
Key Responsibilities
Develop and execute the MSA Acceleration Program strategies
Define Digital, Influencer & NPP strategy for each MSA
Create market development & patient engagement strategies
Tailor messaging and content for local MSA audiences
Lead test & learn approach in learning lab MSAs
Serve as Marketing Business Partner for Acceleration MSAs
Consult on national brand strategy development
Manage relationships across Central Marketing and matrix functions
Develop and manage the MSA marketing budget
Required Qualifications
Bachelor's degree
10+ years professional experience
7+ years in HCP or Consumer Marketing, Market Access or similar
Experience in Type 1 Diabetes / Rare disease areas
Proven local strategy development and engagement plan experience
High emotional intelligence and inclusive leadership
Experience in external/customer interactions and market research
Executive communication skills
Preferred Qualifications
MBA
Benefits & Perks
High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leave