Manager of CRM Marketing

We’re looking for a Manager of CRM Marketing to lead our in-house CRM team and help shape the future of Keurig DTC consumer communications. This role will oversee campaign strategy and execution across email, SMS, and push, with a strong focus on automation, personalization, and business responsiveness.

You’ll report to the Sr. Director of Growth & Marketing and play a critical role in our DTC growth—working cross-functionally to activate journeys, improve performance, and scale innovation across our site and subscription programs. If you’re equal parts strategist, operator, and experimenter—you’ll feel right at home.

Key Responsibilities:

• Guide and empower a high-performing CRM team in delivering personalized and timely communications that drive repeat purchases, subscription growth, and overall customer LTV.
• Oversee the execution of email, SMS, and push campaigns with a focus on ecommerce revenue, performance KPIs, and quick-turn responsiveness to business needs.
• Build and evolve consumer journeys based on behavior and lifecycle signals to deepen engagement and purchase frequency for both prospects and buyers.
• Drive a robust testing roadmap—optimizing segmentation, content, timing, and personalization to continually improve channel results.
• Collaborate with partners in Product, Data Science, Engineering, and Performance Marketing to scale automation, increase channel efficiency, and unlock new CRM capabilities.
• Collaborate on the end-to-end campaign development process—from strategy to execution—ensuring creative and technical delivery align with performance goals and brand standards.
• Oversee CRM platform and partner relationships (e.g., Salesforce Marketing Cloud, Wunderkind) to unlock advanced capabilities, ensure deliverability, and drive operational efficiency.
• Inform and manage channel investment strategy, ensuring budget decisions are guided by consumer insights, ROI, and lifetime value goals.
• Foster an environment where your team can scale impactful communications by continuously evolving processes, creative development, and tooling.
• Stay on the pulse of industry trends and new technologies to evolve our CRM approach and keep Keurig communications competitive and future ready.

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

• Bachelor’s degree required.
• 5+ years of CRM or retention marketing experience, preferably in eCommerce or retail.
• 2+ years of people management experience with a passion for coaching and developing talent.
• Experience with Salesforce Marketing Cloud or similar platforms (Braze, Iterable, Klaviyo).
• Familiarity with AMPscript, SQL and HTML.
• Strong Microsoft Excel skills; comfort working with reporting tools such as Google Analytics, Power BI, or data cubes.
• Experience using project management tools like Lytho, Airtable, or similar.
• Excellent communication and project management skills with a keen eye for detail.
• Flexible and calm under pressure—able to prioritize, pivot, and deliver in a fast-moving environment.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!

Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?

We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~29,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

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