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Senior Product Manager, Peer to Peer Marketing

Sanofi

Cambridge, MA
1 day ago

Job Description

Join Sanofi as a Senior Product Manager in Peer to Peer Marketing, where you'll enhance oncology engagement strategies, fostering connections with key opinion leaders. This pivotal role contributes to transforming cancer care through innovative marketing approaches and collaborative initiatives.

Key Responsibilities

  • Develop and execute strategic engagement plans for key opinion leaders (KOLs) in oncology
  • Act as the main liaison with Thought Leader Liaison teams for KOL engagement
  • Support consistent and effective field engagement with KOLs
  • Identify and develop target lists for potential and current KOLs
  • Manage and maintain KOL relationships
  • Oversee execution of peer-to-peer initiatives for Sarclisa
  • Lead development of assets for KOLs for educational settings
  • Collaborate with internal teams to produce content for KOLs
  • Facilitate KOL participation in events
  • Track effectiveness of KOL programs and optimize engagement
  • Design initiatives for knowledge sharing within the field
  • Partner with medical team to develop scientific content
  • Provide logistical and strategic support for oncology-related events

Required Qualifications

  • Bachelor’s degree
  • Marketing experience
  • Exceptional communication skills
  • Analytical skills

Preferred Qualifications

  • Advanced degree in business or life sciences
  • Oncology experience

Benefits & Perks

High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leave