As the Digital Paid Media Manager at Music & Arts, you'll drive customer acquisition by owning the strategy and performance of digital paid media, managing a substantial budget to maximize ROI. This role focuses on innovative operations and collaboration across teams to ensure profitable growth.
Key Responsibilities
Develop and execute a data-driven digital paid media strategy
Manage budget allocation and optimize channel mix
Use analytics, tracking, and testing to measure performance
Lead A/B testing for creative, landing pages, and ad formats
Identify new opportunities and emerging platforms
Collaborate with cross-functional teams
Foster a test-and-learn culture
Required Qualifications
Bachelor's degree in Business, Marketing or equivalent experience
5+ years of experience in digital marketing, including pay-per-click management
Advanced proficiency in Google, Bing and Meta Ads platforms
Preferred Qualifications
Experience in retail or e-commerce
Benefits & Perks
Medical, Dental, Vision insurance401K plus company matchMental health supportPaid sick/holiday/vacation timeEmployee discount programTuition reimbursement optionsGig leave for musicians