Associate Director, Non-Personal Promotion (NPP) & Digital Marketing
Sanofi
Cambridge, MA
1 month ago
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Job Description
Join Sanofi as an Associate Director in Non-Personal Promotion and Digital Marketing, where you'll play a pivotal role in modernizing customer engagement for oncology. You will create and execute a strategic digital engagement plan, enhancing healthcare provider interactions through innovative solutions.
Key Responsibilities
Create and implement a non-personal promotion strategy for digital engagement
Ensure alignment with brand objectives
Lead the development of engaging digital content for HCPs
Design content for various digital channels
Oversee HCP-facing websites and digital platforms
Drive updates and optimizations to enhance user experience
Collaborate with marketing leads on initiatives
Manage digital pilot initiatives for engagement testing
Use data to optimize digital channels
Coordinate with omnichannel teams for seamless integration
Research and innovate in digital engagement tools
Required Qualifications
Bachelor’s degree
Marketing experience
Exceptional communication skills
Analytical skills
Proven success in customer-centric marketing strategy development
Preferred Qualifications
Advanced degree in business or life sciences
Oncology experience
Benefits & Perks
High-quality healthcarePrevention and wellness programsAt least 14 weeks’ gender-neutral parental leaveWell-crafted rewards package