Sr. Marketing Manager, Education Content & Delivery

Description

Sr. Marketing Manager, Education Content & Delivery Join to apply for the Sr. Marketing Manager, Education Content & Delivery role at Amazon

Sr. Marketing Manager, Education Content & Delivery Join to apply for the Sr. Marketing Manager, Education Content & Delivery role at Amazon

Description

Amazon Ads enables businesses of all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help advertisers drive long-term business growth.

Description

Amazon Ads enables businesses of all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help advertisers drive long-term business growth.

We are seeking an experienced and talented Sr. Marketing Manager to lead our education content strategy and delivery. This crucial role involves developing and executing a comprehensive content strategy that enhances engagement and drives successful outcomes for advertisers across Amazon Ads. You will own the evergreen content strategy and partner with lifecycle marketers to identify key customer moments that require education content. Working backwards from the customer, you will create scalable, on-demand education experiences that cater to advertisers of varying expertise and tenure. To be successful in this role, you must develop a deep understanding of our core audience and customer journey to comprehend the needs, challenges, and behaviors of our advertiser audience. You will establish content frameworks, templates, and learning assets to ensure consistency and efficiency across markets. You will use engagement data, advertiser feedback, and journey performance metrics to iterate on content strategy and improve effectiveness. Collaboration with cross-functional teams and channel owners will ensure the content strategy and plan aligns with broader marketing and business objectives - as you will lead the annual content calendar, messaging, creation, and execution plan.

You will thrive in this role if you think like an educator but operate like a marketer. You enjoy breaking down complexity and designing scalable learning journeys. You care deeply about customer success and are energized by cross-functional collaboration in a fast-paced environment. The ideal candidate has extensive experience in content strategy and project management. A proven track record of delivering strategic projects, driving stakeholder alignment, and executing with minimal oversight is essential. Strong communication skills are crucial to earn the trust of key stakeholders across multiple teams. You should be comfortable working autonomously and managing multiple initiatives simultaneously. Balancing creativity with a data-driven approach is essential.

Key job responsibilities

Own and execute the evergreen content strategy plan

Manage the end-to-end content marketing plan, including annual calendar, messaging, creation, and tactical execution

Lead content distribution strategy across multiple channels and formats

Work cross-functionally with product marketing, demand marketing, and channel owners to curate relevant content

Create and maintain quality standards and review processes for all education content

Drive content testing and optimization initiatives

Partner with subject matter experts to ensure content accurately reflects product value

Make data-driven recommendations and report on performance to key stakeholders

Manage relationships with content production partners and agencies

Analyze, report on, and optimize against key performance metrics

Basic Qualifications

8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience

Bachelor's degree

Preferred Qualifications

Knowledge of InDesign, Photoshop, Illustrator, Keynote

Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions

Experience leading creative development of innovative creative from concept to delivery

Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

Experience presenting creative concepts effectively to senior executives

Experience managing multiple projects and meeting aggressive deadlines

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.

Company - Amazon.com Services LLC

Job ID: A3016053

Seniority level Seniority level Mid-Senior level

Employment type Employment type Full-time

Job function Job function Public Relations and Marketing

Industries Software Development

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